Business Relationship Management (BRM) Training: Aligning IT & the Business

Level: Intermediate
Rating: 4.6/5 4.61/5 Based on 219 Reviews

In this Business Relationship Management (BRM) training course, you take on the role of a business relationship manager, learn to overcome communication barriers between IT and the business, leverage innovative best practices, and solve business problems in an IT environment. You learn to take on the role of the trusted IT adviser who can align the needs of the business with IT services.

Key Features of this Business Relationship Management (BRM) Training:

  • After-course instructor coaching benefit
  • Learning Tree end-of-course exam included

You Will Learn How To:

  • Build a strong alignment between IT and the business
  • Plan a strategy that positions you as a trusted IT advisor to key stakeholders
  • Choose IT projects that build trust and alignment
  • Articulate IT solutions that meet business needs
  • Differentiate your internal IT services for competitive solutions

Certifications/Credits:

IIBA CDUs CPE 17 Credits PMI 17 PDU

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In Class & Live, Online Training

  • 3-day instructor-led training course
  • One-on-one after-course instructor coaching
  • Tuition can be paid later by invoice -OR- at the time of checkout by credit card
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Standard $2650

Government $2355

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In Class & Live, Online Training

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Note: This course runs for 3 Days

  • Sep 4 - 6 9:00 AM - 4:30 PM EDT Online (AnyWare) Online (AnyWare) Reserve Your Seat

  • Dec 4 - 6 9:00 AM - 4:30 PM EST Ottawa / Online (AnyWare) Ottawa / Online (AnyWare) Reserve Your Seat

  • Jan 15 - 17 9:00 AM - 4:30 PM EST New York / Online (AnyWare) New York / Online (AnyWare) Reserve Your Seat

  • Mar 4 - 6 9:00 AM - 4:30 PM EST Herndon, VA / Online (AnyWare) Herndon, VA / Online (AnyWare) Reserve Your Seat

  • May 20 - 22 9:00 AM - 4:30 PM EDT Ottawa / Online (AnyWare) Ottawa / Online (AnyWare) Reserve Your Seat

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Important Business Relationship Management (BRM) Course Information

  • Requirements

    • Two years of work experience in IT or business

Business Relationship Management (BRM) Course Outline

  • Overview of Relationship Management

    • Why organizations need successful relationships between IT and the business
    • Balancing the needs of IT and the business
    • Effectively aligning IT investments and business goals
  • Principles for Aligning IT and the Business

    The trusted IT advisor

    • Recognizing how trust feels
    • Defining trust in an IT organization
    • Building a trusted relationship

    Business Relationship Management (BRM) roles

    • IT relationship management vs. IT project management
    • Discovering your strengths and weaknesses
    • Required technical and social competencies
  • Determining the Current State of IT

    Defining a catalog of services

    • Identifying IT products and services
    • The components of an ideal catalog
    • Creating an initial catalog from scratch
    • Ranking services with metrics

    Developing awareness of the organizational culture

    • The IntCRM Model
    • Overcoming common IT relationship barriers
    • Exploring how things get done in the organization
    • Applying tools for culture analysis
  • Building the Trusted Relationship

    Knowing your stakeholders

    • The stakeholder relationship life cycle
    • Classifying the roles stakeholders play
    • The importance of stakeholder power and influence

    Optimizing the first meeting

    • Planning the meeting
    • Models for understanding people
    • Explaining the role of the BRM
    • Confirming relationships and roles
    • Leaving with actions

    Planning the relationship strategy

    • Analyzing the relationship
    • Recruiting trusted teams
    • Forming the plan
    • Executing the strategy
  • Facilitating Actionable IT Solutions

    Performing competitive analysis

    • Evaluating IT outsourcing and consulting solutions
    • Establishing your competitive advantage

    Identifying opportunities for improvement

    • Capturing, prioritizing and documenting business needs
    • Applying a framework for prioritizing and selecting projects
    • Picking quick-win projects

    Designing a strategy to meet customer needs

    • Conducting a modified SWOT analysis
    • Questions you should ask
    • Making a go or no-go decision
  • Winning Competitive IT Projects

    Responding to requests

    • Differentiating your services from your competitors'
    • Communicating your internal IT capabilities to the business
    • Validating business needs in business terms

    Selling your solutions to the business

    • Translating IT speak to business speak
    • Linking IT solutions to pains
    • Articulating IT solutions in terms of business value
    • Writing clear, tailored Service Level Agreements (SLAs)

    Managing project handoffs

    • Ensuring a seamless transition
    • Creating and maintaining communication channels
    • Building the relationship

    The IT relationship scorecard

    • Establishing performance metrics
    • Assessing BRM success
    • Analyzing results

Team Training

Important Business Relationship Management (BRM) Course Information

  • Requirements

    • Two years of work experience in IT or business

Business Relationship Management (BRM) Course Outline

  • Overview of Relationship Management

    • Why organizations need successful relationships between IT and the business
    • Balancing the needs of IT and the business
    • Effectively aligning IT investments and business goals
  • Principles for Aligning IT and the Business

    The trusted IT advisor

    • Recognizing how trust feels
    • Defining trust in an IT organization
    • Building a trusted relationship

    Business Relationship Management (BRM) roles

    • IT relationship management vs. IT project management
    • Discovering your strengths and weaknesses
    • Required technical and social competencies
  • Determining the Current State of IT

    Defining a catalog of services

    • Identifying IT products and services
    • The components of an ideal catalog
    • Creating an initial catalog from scratch
    • Ranking services with metrics

    Developing awareness of the organizational culture

    • The IntCRM Model
    • Overcoming common IT relationship barriers
    • Exploring how things get done in the organization
    • Applying tools for culture analysis
  • Building the Trusted Relationship

    Knowing your stakeholders

    • The stakeholder relationship life cycle
    • Classifying the roles stakeholders play
    • The importance of stakeholder power and influence

    Optimizing the first meeting

    • Planning the meeting
    • Models for understanding people
    • Explaining the role of the BRM
    • Confirming relationships and roles
    • Leaving with actions

    Planning the relationship strategy

    • Analyzing the relationship
    • Recruiting trusted teams
    • Forming the plan
    • Executing the strategy
  • Facilitating Actionable IT Solutions

    Performing competitive analysis

    • Evaluating IT outsourcing and consulting solutions
    • Establishing your competitive advantage

    Identifying opportunities for improvement

    • Capturing, prioritizing and documenting business needs
    • Applying a framework for prioritizing and selecting projects
    • Picking quick-win projects

    Designing a strategy to meet customer needs

    • Conducting a modified SWOT analysis
    • Questions you should ask
    • Making a go or no-go decision
  • Winning Competitive IT Projects

    Responding to requests

    • Differentiating your services from your competitors'
    • Communicating your internal IT capabilities to the business
    • Validating business needs in business terms

    Selling your solutions to the business

    • Translating IT speak to business speak
    • Linking IT solutions to pains
    • Articulating IT solutions in terms of business value
    • Writing clear, tailored Service Level Agreements (SLAs)

    Managing project handoffs

    • Ensuring a seamless transition
    • Creating and maintaining communication channels
    • Building the relationship

    The IT relationship scorecard

    • Establishing performance metrics
    • Assessing BRM success
    • Analyzing results

Business Relationship Management (BRM) Training FAQs

  • What is Business Relationship Management (BRM)?

    Business Relationship Management understand, interpret, and provide insight on IT services within the organization.

  • What does a business relationship manager do?

    Business relationship managers provide value to their organization by aligning business needs with IT services, while satisfying the needs of stakeholders.

  • Can I learn Business Relationship Management (BRM) online?

    Yes! We know your busy work schedule may prevent you from getting to one of our classrooms which is why we offer convenient online training to meet your needs wherever you want, including online training.

  • Can I earn Professional Development Units for the Business Relationship Management: Aligning IT & the Business course?

    Yes, you can receive PDUs from the Business Relationship Management: Aligning IT & the Business course.

    To find out how many PDUs you can receive, check out the PMI Q&A List ›

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