Modern Project Management
Creating Customer Value


Customer. Team. Value.

Delivering project Value was once thought to be reserved for those leaders outside of the project team. Today, this expectation is being extended to business stakeholders, a multi-disciplinary project team and the customer sponsors. Project stakeholders and team leads now work collaboratively with their customer sponsor to document the vision, articulate the business value, design the solution and finally, assemble the best talent to create a multi-disciplinary team that will deliver the expected Value. These are skills far beyond yesterday’s expectations.

TOP 5 Priorities for Fostering a Modern PM Culture

Building upon the basics, modern project management strategies are focused on mitigating the volatility, uncertainty, complexity and ambiguity of today’s high-expectation, customer environments.

Here are five priorities to create the culture that creates customer value:

  1. Promote business acumen to ensure projects are aligned with organizational strategy
  2. Formalize the PM profession to improve recruiting and retention strategies
  3. Expand the expected skill sets to account for diversity and complexity
  4. Develop a mindset of the benefits and risks associated with technology
  5. Embrace the use of multiple methodologies; don’t lose sight of what matters – results


Where to Start? Explore our P/PM Training Framework to prepare yourself to successfully lead today’s project challenges.

View Project/Program Management Training Framework ›


Fostering a Culture to Deliver Customer Value

Globally, the gap is increasing between employer’s need for talented project professionals and the availability of such qualified talent. Highly sought-after employees are not seeking jobs; instead they seek a desirable environment that provides challenge, opportunity and community. Today’s project professionals are responsible for far more than simply delivering a project on time and on budget. These organizational leaders are driving strategic change, implementing complex technology solutions and most importantly, expected to deliver value to the business. Learning Tree has documented the key facets for creating an organizational environment that will attract, and help retain, the talent required to compete in today’s fiercely competitive and rapidly changing business environment. Review each phase below to get a jumpstart on your planning efforts.

Prioritize the Delivery of Customer Value

The adage of on-time, on-budget and in scope is not the true measurement of success for a project, or its team. The project stakeholders and their dedicated team must deliver Value to their mutual customer. Emphasizing business acumen, business analysis, critical thinking and change management disciplines within a multi-disciplinary project team will improve the likelihood of surpassing customer expectations when Value is delivered.

Formalize Resource Management

PMI’s Job Growth and Talent Gap report (2017-2027) cited the current number of project-related jobs at 65 million (far exceeding the original estimate of 52 million) globally; projecting 87 million by 2027. Global organizations must implement a Workforce Optimization program that focuses on recruiting, developing and retaining these highly sought-after professionals to ensure stakeholders have access to the right people, with the right skills, at the right time to deliver Value on their projects.

Develop Emotional Intelligence

Project management certifications are an imperative to develop a uniform mindset on the strategies for how work can be delivered. Emotional Intelligence (EQ) – self-awareness, team building, collaboration techniques and authentic leadership – strongly influences how work will be delivered. Modern project teams now mirror their customer environments – culturally diverse and regionally dispersed. As a result, project teams must consistently enhance their EQ to effectively lead in today’s diverse, complex, performance-based environment.

Embody a Technology & Security Posture

Project leaders are frequently exploring and rapidly investing in technology tools that can accelerate and automate traditional manual processes. As project teams must deliver value much more frequently, team members must accelerate their ability to identify risks, analyze complex scenarios and mitigate performance gaps. Furthermore, project teams must not only develop but work to retain current technical acumen as they operate more frequently in the Cloud, leverage SAAS-based solutions, and deal with significant cyber security challenges.

Create Diverse Competencies across Multiple Methodologies

Developing skills and obtaining professional certifications across multiple methodologies is proving to be an effective strategy as organizational leaders aren’t interested in debating method, rather assembling the right team that will generate the expected results. The best methodology varies by organization, the type of the project and complexity of the technology integration. As a result, contemporary organizations are actively investing in both traditional project management certification and agile certifications, while investing in complementary business skills required to effectively collaborate, drive change and deliver value.


Lead Today’s Project Challenges and Confidently Embrace Tomorrow’s Opportunities with Project/Program Management Training

Explore our interactive Project/Program Management Training Framework below:


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Implement a Modern Project Management Culture & Improve Delivery of Customer Value

Contact Learning Tree – a global leader in serving organizations seeking to acquire the right skills, for the right people responsible for delivering customer value. We’ll get you in touch with our team of expert project management consultants who are qualified to listen, learn and support your workforce and organizational development needs.

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