Professional Services Professional: Business Executive
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Achieve your Professional Services Executive Foundation Certification in this training course by learning the key skills and competencies of strong professional service executives. As a professional services executive, you understand the importance of knowing all parts of the business — from operations, to finance and marketing — and learn how to formulate and execute strategic business plans.
You Will Learn How To
- Prepare for and pass the PS Professional Executive certification exam
- Enhance your knowledge of what is going on in the economy and the implications on your industry
- Recognize the basics of financial management, and determine the general health of a business
- Assess the key elements of marketing and identify the key fundamentals to any business strategy
- Assemble a marketing strategy and plan using all types of media
Important Course Information
Course Preparation:
- The following books are provided for pre-course reading: Praxis Framework, Managing Expectations: Working with People Who Want More, Practical People Engagement
Course Outline
- Developing Your Industry Sector Skills
Assessing the playing field
- Identifying the forces that drive competition in your industry sector using Porter’s five forces
- Examining the prevailing market structure in your industry
- Using perceptual mapping to position products/services relative to competitors and highlight potential market gaps
Knowing your playing field
- Appraising your organization’s cash cows, stars, dogs and question marks using a Boston matrix
- Knowing where your product/service is in its life cycle – R&D, introduction, growth, maturity and saturation, decline
- Sourcing and comparing information on company and competitor performance
Recognizing the key players in the field
- Classifying the key players in the business-to-business chain that links to end-consumers
- Diagnosing the current Political, Environmental, Social and Technological (PEST) factors that influence the sector
- Determining the underlying trends, cyclical factors and random movements that underpin your market sector
- Enhancing Your Financial Acumen
Deciphering financial statements
- Cash flow statement
- Profit and loss account
- Balance Sheet
Analyzing accounts
- Determining if the four criteria for making a satisfactory return on investment are being met
- Identifying whether a sound financial position is being maintained, avoiding risks from overtrading or heavy borrowing
- Selecting an appropriate growth strategy, either by becoming more efficient, gaining economies of scale or improving quality of products
Appraising investments
- Investigating the internal rate of return for an investment
- Applying discounted cash flow to an investment to determine the value of future returns
- Utilizing break-even analysis to determine the payback period for an investment
- Establishing Marketing Fundamentals
Selecting your strategy
- Choosing the strategic position of your product/service in the marketplace using Kotler’s 4Ps
- Selecting and analyzing which of Porter’s three marketing strategies is most effective for your product/service: differentiation, cost leadership or focus
- Developing a growth strategy using the Ansoff matrix
Researching your markets
- Selecting the marketable features and benefits of your product/service
- Specifying the needs of the three categories of business buyer
- Deciding the 20% of customers that account for 80% of your profit
Sending your message to your people
- Determining which of your market segments are worth trying to sell to
- Knowing your unique positioning proposition
- Applying the five questions that underpin all advertising and promotion activities
Convenient Ways to Attend This Instructor-Led Course
Hassle-Free Enrollment: No advance payment required to reserve your seat.
Tuition due 30 days after you attend your course.
In the Classroom
Live, Online
Private Team Training
In the Classroom — OR — Live, Online
Tuition — Standard: $2650 Government: $2355
Sep 13 - 15
(3 Days)
9:00 AM - 4:30 PM EDT
Rockville, MD / Online (AnyWare)
Reserve Your Seat
Nov 29 - Dec 1
(3 Days)
9:00 AM - 4:30 PM EST
New York / Online (AnyWare)
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Jan 31 - Feb 2
(3 Days)
9:00 AM - 4:30 PM EST
Herndon, VA / Online (AnyWare)
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Mar 14 - 16
(3 Days)
9:00 AM - 4:30 PM EDT
Rockville, MD / Online (AnyWare)
Reserve Your Seat
May 30 - Jun 1
(3 Days)
9:00 AM - 4:30 PM EDT
New York / Online (AnyWare)
Reserve Your Seat
Guaranteed to Run
Private Team Training
Enrolling at least 3 people in this course? Consider bringing this (or any course that can be custom designed) to your preferred location as a private team training.
For details, call 1-888-843-8733 or Click Here »
Tuition
Standard
Government
In Classroom or
Online
Standard
$2650
Government
$2355
Private Team Training
Course Tuition Includes:
Training Hours
Standard Course Hours: 9:00 am – 4:30 pm
*Informal discussion with instructor about your projects or areas of special interest: 4:30 pm – 5:30 pm
FREE Online Course Exam (if applicable) – Last Day: 3:30 pm – 4:30 pm
By successfully completing your FREE online course exam, you will:
- Have a record of your growth and learning results
- Bring proof of your progress back to your organization
- Earn credits toward industry certifications (if applicable)
Enhance Your Credentials with Professional Certification
Learning Tree's comprehensive training and exam preparation guarantees that you will gain the knowledge and confidence to achieve professional certification and advance your career.
Earn 17 Credits from NASBA
This course qualifies for 17 CPE credits from the National Association of State Boards of Accountancy CPE program. Read more ...
Earn 17 PDUs
PMI, the Registered Education Provider logo, PMP, CAPM, PMI-ACP,
and PMBOK are marks of the Project Management Institute, Inc.
This course is approved by PMI® for 17 professional development units (PDUs). For more on the Project Management Institute and a full list of courses approved for PDUs.
Business & Strategic : 17 PDUs
PS Professional is a certification program accredited by APMG International that develops commercial and personal strengths to complement existing technical expertise. Read more ...