1-800-THE-TREE (1-800-843-8733)
TRAINING YOU CAN TRUST
 
 

Writing for the Web: Skills for Reaching an Online Audience

 
Course: 221   Type: Hands-On Training   Duration: 2 Days
 
 

You Will Learn How To

  • Plan, draft and edit content to attract and keep readers
  • Organize your content to help readers find the information they are looking for
  • Meet reader expectations by using appropriate language and style
  • Capture audience attention with clear and concise content
  • Adapt language for an international audience
  • Maximize search engine traffic and apply accessibility guidelines

Course Benefits

Writing for the Web is a unique skill, requiring the ability to create clear and concise content that allows readers to easily navigate sites and absorb information quickly. In this intensive course, you develop and sharpen skills to create compelling Web content that attracts visitors and provides value. You learn how to write for the online environment, including optimizing content for search engines and organizing information flow.

Who Should Attend

Those interested in creating, revising or maintaining Web content, including technical writers, Web content writers, managers, programmers, developers and other professionals.

Hands-On Training

Hands-on exercises provide practical Web writing experience and include:
  • Designing content structure using brainstorming tools
  • Tailoring your writing to different audiences and needs
  • Writing a home page for a Web site
  • Identifying the characteristics and criteria of a good site
  • Focusing your message with industry-standard editing techniques
  • Editing text for clarity and concision
  • Creating content for a global audience
  • Demonstrating controlled English

Related Courses

 
The PMI R.E.P. logo is a registered mark of the Project Management Institute, Inc. 		 

Upcoming Dates

Oct 6 - 7, 2008
 Ottawa
Oct 20 - 21, 2008
 New York
Feb 23 - 24, 2009
 Washington, DC (Rockville, MD)
Mar 23 - 24, 2009
 Ottawa
Mar 30 - 31, 2009
 Toronto
Apr 13 - 14, 2009
 New York
May 4 - 5, 2009
 Washington, DC (Reston, VA)

For complete schedule, please visit www.learningtree.com
 
http://www.learningtree.com/courses/221pf.htm
 
 
1-800-THE-TREE (1-800-843-8733)
TRAINING YOU CAN TRUST
 
 

Writing for the Web: Skills for Reaching an Online Audience

 
Course: 221   Type: Hands-On Training   Duration: 2 Days
 
 
Course 221 Content
 

Thinking Before Writing

  • How readers use Web sites
  • Elements of a high-impact Web site
  • Key differences between printed and online text
  • Connecting good and bad Web site characteristics to the writer's responsibilities
  • Profiling your readers with user personas

Structuring Your Content

Organizing information to answer user questions

  • Capturing and focusing the reader's attention
  • Designing from the bottom up
  • Chunking information into topics with LATCH
  • Integrating the inverted pyramid principle

Structuring for clarity and flow

  • Creating cohesion with organizational techniques
  • Implementing brainstorming methodologies

Applying a Web writing process

  • Expanding on the traditional writing process
  • Developing best practice checklists
  • Differentiating among programmer, designer and writer roles

Writing Content for an Effective Site

Creating pages that serve the audience

  • Recognizing the order in which readers process a Web page
  • Constructing zones of interest on a page to support the reader

Communicating your message with effective text

  • Building credibility with quality writing
  • Comparing and contrasting writing styles
  • Matching the style to the audience
  • Cultivating an appropriate writing voice
  • Enhancing audience focus

Maintaining focus

  • Avoiding words, phrases and writing techniques that slow readers down
  • Demystifying grammar rules
  • English as a positional language
  • Repeating key terms
  • Expressing similar concepts in similar ways

Building effective sentences

  • Sequencing words and phrases
  • Keeping to the subject
  • Employing active and passive voice
  • Avoiding the inferential gap
  • Grammar and punctuation considerations

Keeping the Audience Reading

Constructing sentences with a user focus

  • Crafting a powerful message
  • Selecting the right words
  • Maintaining meaning, concision and clarity
  • Steering clear of ambiguous words and clichés

Practicing concision

  • Noise words and phrases
  • Simplifying speech by removing adjectives and adverbs

Designing for clarity

  • Incorporating clarity throughout a site
  • Dealing with abbreviations
  • Correct Only If Known (COIK)
  • Qualifying pronouns and synonyms
  • Eliminating negative terms and hidden verbs

Writing for the World

Composing English content for a global audience

  • Identifying the style of your text
  • Adapting your style to your audience
  • Minimizing words without losing the message

Reducing ambiguity and complexity with controlled English

  • The principles of controlled English
  • Globalization vs. localization
  • Internationalization: I18N

Enhancing Usability and Access

  • Distinguishing between usability and accessibility
  • Applying W3C and 508 accessibility guidelines to content
  • Highlighting writing techniques that target accessibility
  • Adding text to graphics for increased search results
 
http://www.learningtree.com/courses/221pf.htm
 
 
1-800-THE-TREE (1-800-843-8733)
TRAINING YOU CAN TRUST
 
 

Writing for the Web: Skills for Reaching an Online Audience Tuition

 
Course: 221   Type: Hands-On Training   Duration: 2 Days
 
 

Course Tuition
$ 1,750 Standard Tuition
Tuition with a Savings Plan
$ 1,580 10-Day Pass
$ 1,665 Training Passport
$ 1,830 Flex-Pass
$ 2,095 Voucher 10-Pack
$ 1,575 Alumni Gold Discount
$ 1,375 Government Discount
 

 

Your Course Tuition Entitles You To...

  • Class participation
  • Team workshops
  • Use of in-class hands-on equipment
  • Comprehensive course materials
  • Morning and afternoon refreshments
  • Course Completion Certificate awarding Continuing Education Units
  • FREE participation in Professional Certification
  • FREE participation in College Credit programs (including related exams)
  
 

Tuition Savings Plans

Training Passport
  • 3 courses in 12 months
  • As little as $1,665 per course
  • Savings as much as 40%
  • Only $4,990
Flex Pass
  • 3 courses in 24 months
  • As little as $1,830 per course
  • Save as much as 35%
10-Day Pass
  • A NEW way to save on training
  • 10 days of training for one person
  • Save as much as $1,070 per course
  • Only $3,950
Training Vouchers
  • Save as much as $960 per course
  • Fully transferable
  • As low as $2,095 per course
Alumni Gold Discount Attend your first course and you'll receive a personalized Alumni Gold Discount card, entitling you to save as much as $295 on each course you take within the following 12 months. Take just one course each year and you'll be entitled to ongoing discounts...year after year!

Your Guarantee of Satisfaction

Unless you feel 100% satisfied that Learning Tree delivered even more than you expected, there is no fee for your course attendance. Our Guarantee of Quality lets you experience the value of the course--and then pay only if you feel the course was well worth the tuition.

Enrolling is Easy and Flexible!

Enroll by phone or online. If your plans change, just let us know and, without a fee, you can transfer to another course or cancel your enrollment. Pay after you've taken the course, and then only if you are 100% satisfied.
 
http://www.learningtree.com/courses/221pf.htm