Learning Tree International

Management Training

1-888-THE-TREE (1-888-843-8733)
 

Request Info

Salutation

First Name

Last Name

Job Title

Department

Mailstop

Company

Address

P.O. Box

City

State

Zip Code

Country
List

Work Phone

Extension

E-mail

A representative will contact you to follow up your request.

Privacy Statement

 

Writing for the Web:
Hands-On Skills for Reaching an Online Audience


Course 2212 Days

  E-mail   Print   Q&A   PDF   Facebook   Twitter

Quick Enroll

You Will Learn How To

  • Plan, draft and edit content to attract and keep readers
  • Organize content to help readers find the information they are looking for
  • Meet reader expectations by using appropriate language and style
  • Capture audience attention with a user-focused message
  • Fine-tune text for clarity and concision
  • Adapt language for an international audience

Course Benefits

Writing for the Web is a unique skill, requiring the ability to create clear and concise content that allows readers to easily navigate sites and absorb information quickly. In this intensive course, you develop and sharpen skills to create compelling Web content that attracts visitors and provides value. You learn how to write for the online environment, including optimizing content for search engines and organizing information flow.

Who Should Attend

Those interested in creating, revising or maintaining Web content, including technical writers, Web content writers, managers, programmers, developers and other professionals.

Hands-On Training

Hands-on exercises provide practical Web writing experience and include:
  • Identifying the characteristics and criteria of a good site
  • Designing content structure using brainstorming tools
  • Tailoring your writing to different audiences and needs
  • Writing Web content from scratch
  • Focusing your message with industry-standard editing techniques
  • Editing text for clarity and concision
  • Creating content for a global audience
  • Persuading your reader by targeting key motivators

Course 221 Content

Thinking Before Writing

  • How readers use Web sites
  • Elements of a high-impact Web site
  • Key differences between printed and online text
  • Connecting good and bad Web site characteristics to the writer's responsibilities
  • Profiling your readers with user personas

Structuring Your Content

Organizing information to answer user questions

  • Capturing and focusing the reader's attention
  • Writing from the bottom up
  • Chunking information into topics with LATCH
  • Integrating the inverted pyramid principle

Structuring for clarity and flow

  • Creating cohesion with organizational techniques
  • Implementing brainstorming methodologies

Applying an end-to-end Web writing process

  • Expanding on the traditional writing process
  • Developing best practice checklists
  • Differentiating among programmer, designer and writer roles

Writing Content for an Effective Site

Creating pages that serve the audience

  • Recognizing the order in which readers process a Web page
  • Constructing zones of interest on a page to support the reader

Communicating your message with effective text

  • Matching your style to your audience
  • Comparing and contrasting writing styles
  • Building credibility with effective research
  • Cultivating an appropriate writing voice
  • Enhancing audience focus

Maintaining focus

  • Avoiding words, phrases and writing techniques that slow readers down
  • Demystifying grammar rules
  • English as a positional language
  • Repeating key terms
  • Expressing similar concepts in similar ways

Building effective sentences

  • Sequencing words and phrases
  • Keeping to the subject
  • Employing active and passive voice
  • Avoiding the inferential gap
  • Grammar and punctuation considerations

Creating Compelling Content

Constructing sentences with a user focus

  • Keeping your audience reading
  • Crafting a powerful message
  • Selecting the right words
  • Maintaining meaning, concision and clarity
  • Steering clear of ambiguous words and clichés

Writing to sell

  • Creating text to persuade readers
  • Constructing customer-focused persuasion
  • Exploring the key motivators of psychological persuasion

Improving Your Text

Designing for clarity

  • Exploiting value-added modifiers
  • Incorporating clarity throughout a site
  • Dealing with abbreviations
  • Correct Only If Known (COIK)
  • Qualifying pronouns and synonyms
  • Avoiding negative terms and hidden verbs

Practicing concision

  • Avoiding wordiness
  • Eliminating noise words and phrases
  • Simplifying text by removing adjectives and adverbs

Writing for the World

Composing English content for a global audience

  • Identifying the style of your text
  • Adapting your style to your audience
  • Minimizing words without losing the message

Reducing ambiguity and complexity with controlled English

  • The principles of controlled English
  • Resources for making English accessible

<< Back to Writing and Presentation Skills Course List
 

Related Courses


PMI R.E.P. logo is a registered mark of the Project Management Institute, Inc.
 
Writing for the Web: Hands-On Skills for Reaching an Online Audience
Hands-On Training

Course Dates

Jan 10-11Reston, VA enroll
Feb 7-8New York enroll

More Dates and Locations.

On-Site &
Custom Training

Bring this or any Learning Tree course to your location or have it customized for your organization.

Tuition

$ 1,890 Standard Tuition
Tuition with a Savings Plan
$ 1,623Premium-Pass
$ 1,833Training Passport
$ 2,250Voucher 10-Pack
$ 1,485Government Discount
$ 1,700Alumni Gold Discount
 
Writing for the Web: Hands-On Skills for Reaching an Online Audience

Course participants writing Web content.


 
"I learn by example, so discussing our own experiences in the Learning Tree Course was great! Everyone learned a lot from the interaction, and by the end of the course all the content came together for me."

– A. deVoest
Merit Travel

 
Ten Questions to Ask Your Training Provider - Position Paper

CPE 11 Credits PMI 11 PDU 1 Hour(s) College Credit