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1-800-THE-TREE (1-800-843-8733)
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Hands-On Business and Report Writing: The Art of Persuasion
Course: 219
Type: Hands-On Training
Duration: 3 Days
You Will Learn How To
- Write persuasive documents that accomplish your business objectives
- Compose targeted messages using a tailored business writing process
- Adapt your writing to your audience's needs
- Fine tune language to improve persuasiveness
- Enhance team communication through clear and specific messages
- Produce proposals that win approval, adding value to your business
Course Benefits An essential aspect of communication in any successful organization is targeted, persuasive writing. The results you want from your e-mails, proposals, recommendation reports, and team communications hinge on your ability to grab your audience's attention and persuade them to act on your ideas. In this course, you develop effective writing skills that convey a credible message and project a professional image. Through practical hands-on exercises, you create compelling and powerful business documents and reports.Who Should Attend Professionals at all levels who want to improve their business writing skills. Proficiency with the English language is assumed.Hands-On Training Extensive exercises provide solid business writing skills, including:
- Writing a request for a salary increase
- Drafting and revising an informal letter proposal
- Creating a mission statement
- Recommending a new business opportunity
- Revising an inappropriate e-mail
- Responding to a Request for Proposal
- Distilling your case into a winning two-minute pitch
Course 219 Content
- Improving the bottom line
- Enhancing your professional image
- Increasing your business effectiveness
- Analyzing and solving your writing problems
- Breaking writing down into manageable steps
- Generating ideas to cure writer's block
- Scheduling tasks for completion within a realistic time frame
- Building around any available raw material
- Organizing information to highlight gaps
- Choosing words and style appropriate for audience and context
- Revising to heighten impact
- Contextualizing your writing
- Eliminating barriers between you and your readers
- Deciphering clues to style preferences
- Responding and relating well to your readers
- Assessing needed skills and resources
- Composing in the group setting
- Reviewing and revising for a coherent whole
- Economizing through delegation and coordination
- Benefiting from diverse knowledge
- Synthesizing for one customer-focused approach
- Avoiding oversimplification
- Countering opposition
- Substantiating your arguments
- Managing reviews that lead to substantive improvements
- Working with readers' values and receptiveness
- Writing statements of the problem
- Delineating the problem's business impact
- Demonstrating the value of confronting the situation
- Conducting effective research
- Analyzing evidence
- Applying decision-making criteria
- Proving conclusively that your recommendation supports the organization's mission
- Enhancing employees' careers with written kudos
- Supporting corrective action with appropriate documentation
- Leading and advising in a concrete, constructive manner
- Respecting readers' time, interest and ability to focus
- Extinguishing flame wars
- Increasing your e-mail response rate
- Crafting subject lines that ensure your e-mail won't be ignored
- Organizing to meet customer requirements
- Preventing 11th-hour syndrome
- Bolstering your proposals with content from subject matter experts
- Spotlighting your technical strengths
- Proofreading for outstanding presentation
- Summarizing at the executive level
- Pitching your ideas in a competitive environment
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